Include a gift and a thank you note Stand out from the crowd by including a thank you note, referral promotion, badges and stickers or instructions for use with your delivery. Outline your returns policy on a leaflet within the delivery or include a link to it on your thank you note.
Design & Content on your E-commerce Website
Create a truly cohesive customer journey from high-street store to online shop by reflecting your branding throughout. Team up with your local Nettl to identify what it is about your brand that makes your business who it is. Connect colour schemes, tone of voice and values within your website through design and content. As we’ve said, a successful e-commerce site is one that’s easy to navigate and simple to use; bear this in mind when designing your site. Opt for simplicity and usability.
The epicentre of an e-commerce site is the product; more often than not, that is where we want the attention to go. Prioritise product imagery that reflects your brand and offering accurately. Invest time and effort in product descriptions that are on brand, accurate and exciting!
Importance of Customer Experience when Selling Online
This online platform is an extension of your offline offering. Ensure that your customer has the best experience possible. Small changes and nice touches can be the driver behind referrals and repeat customers. Review the moments of truth in your customers’ journeys and identify improvements online and offline.
Pay particular attention to the moment of truth gap; the time between a customer placing an order and receiving the product. Dominos shares an interactive progress update (pizza tracker app) with their customers to bridge this gap. Perhaps you could share a ‘how-to’ guide or relevant blog with your customer while they await their delivery.
How do I Promote my Online Shop?
Below we’ve included a collection of ideas across digital and traditional marketing for you to implement when promoting your online store.
Start selling online today! Takeaways:
- Decide how your going to take your offering online
- Productise and Categorise
- Design & Content
- Customer Experience
- Marketing plan;
- Grab your free Social Media planner
- Request a free SEO & PPC audit and proposal
- List your site online in directories and your local support site
- Grow your local presence
- Become famous locally
- Share details of your new site with your networking group and support site to include in newsletters
- Plan an email campaign with your local studio
- Create something tangible your local neighbourhood cannot ignore
- Deliver postcards, vouchers and referral schemes straight to people’s letterboxes